www.ChrisLaBossiere.com

As many of you know, I am an avid Twitter contributor and benefactor. Couple that with Facebook, and I spend more than my fair share of time on Social Media platforms. Mostly I use Twitter to connect, debate and discuss with local Edmontonians, and Facebook plays second fiddle, usually to follow friends personal lives.

My fascination with Twitter is mostly based on its ability to distribute real-time information. Aside from knowing when you are going to bed, or brushing your teeth, I still love the nature in which information can spread rapidly.

I love the term "Social Leverage" and mostly because it describes the real power behind these networks. I did a search on www.Twellow.com for "Edmonton" and found 253 pages of Twitter users. After the first 8 pages, I found that there are over 150 Edmontonians with over 1000 Twitter followers. That means that if those 150 users decide to "Tweet" a meme or discussion, it will rapidly hit 150,000 Twitter accounts, and if it's an endearing message, will likely spread to thousands more immediately.

This seems like a powder keg to me, and I can't wait to see how this new tool will develop for some. Suddenly anyone has an audience for their message. Be it social, political, business or otherwise. We will be wise to recognize it's power.

We should all be thinking about our social leverage as a huge asset, and your success in life could very well get it's start or ending in this new transparent environment.