Edmonton Future Leaders? They're Everywhere.
Monday, July 26, 2010 at 5:55PM As always, Mack Male has scooped me on a topic that I have wanted to write about for some time. In Old Media vs. New Media fashion, it was actually Edmonton Sun columnist Marty Forbes who called out the next generation of leaders, to identify themselves, which got this great response from Mack.
Typically I would defer 100% to Mack, as he embodies what I think the new leadership of Edmonton looks like. He is passionate about Edmonton, and well known by so many of us who use social media channels to work to a better Edmonton. Mack also puts his actions firmly behind his words by volunteering hundreds if not thousands of hours per year in the City.
My only criticism, if you can even call it that, is I would suggest that there are dozens and dozens of other great young Edmonton leaders who do not use social media as their meeting room, and we can't ignore them. I know Mack would agree with that and I certainly don't think that he was suggesting his list as definitive.
My bigger point, is that I think social media has significant power to amplify influence, more than ever before. If you added the collective social network influence of the 75 names Mack identified, you would have thousands and thousands of Edmontonians that could be within a "Tweet" or Facebook status update of said leader. If that tweet or status includes a link to well thought out blog post about the future of Edmonton, invites people to an event, or drives membership in a grassroots self-start organization, then it can start a movement. This is powerful influence, and I think more and more about how this influence can be wielded.
Also of interest, is that these people probably tend to represent a similar demographic and beyond that, a political or societal set of biases. It's this influence and the confluence of similiar wants for the future of the City, that I think are important.
So in all, I think that we are in an interesting time in our City, and our World for that matter. I think that the definition of influencer has changed as technology has allowed us all to be publishers, activists, thought-leaders or community organizers. But change to a City must come by exerting this influence and idea exchange into meaningful action. To do that, Edmonton's young leaders, people like Mack Male, need to get themselves into some of the meeting rooms they sometimes disregard.
Of course, the institutions, politicians and community organizations that ignore the power of this highly influencial demographic, better do more to reach out to the next generation of Edmonton leader, or they might not know what hit them.
So in a way, both Forbes and Male are right, and that's why these are fun times.
Edmonton Sun,
Mack Male,
Marty Forbes,
edmonton in
Edmonton 
